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TERRENCE HIGGINS TRUST

For national testing week 2017, Terrence Higgins Trust needed to get everyone on board with the fight against HIV. But sadly there's still lots of stigmas when it comes to getting testing. One of them being that testing is a quite complicated affair, when actually it only requires a small drop from the finger. We wanted to show that HIV doesn't stand chance.

That's why I came up with 'Give HIV the Finger' : a campaign that heroes real people and their "Fuck you HIV, I got this!"-face, all photographed by Thomas Knight. Oh, and the whole thing launched with Prince Harry giving HIV the finger. Yes - the PRINCE. Just sayin'.

 
 
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HIGH FIVES

 

Well, we only just went and made Prince Harry give HIV the finger.... the campaign was so effective that it ran again in 2018.