Smart Energy GB needed young people to understand at the smart meter shows your energy in pounds and pence.
So how do we make them care about that? Well, by offering them a free tattoo as we test how many people we can ink for 10p.
Together with Maya Jama, we opened a pop-up tattoo parlour at Bestival '17 hosting Jay & Sketch from Channel 4's Tattoo Fixers. When the energy ran out, everything stopped - including the ink! Spoiler: someone ended up with a 1/4 of a tattoo.
The event happened on the Friday, and the video went live at 4 Saturday. You gotta love an overnight edit!