Sainsbury's wanted to help parents entertain their kids throughout the summer holidays, which can be pretty time (and money) consuming. We came up with a digital version of the classic 'I Spy' game, inviting Britain's kids to play against each other with the goal of becoming the country's best spy.
We created an app that worked as a viewfinder, so the kids could simply move the device to explore amazing 180 degree universes illustrated by Johan Thörnqvist. The kids would spot hidden objects and send challenges to their friends. Throughout the summer we released new universes every week.