Iwoca, small business loan provider, asked And Rising to create an entry for TFL’s ‘The Women We See’ competition. We knew that a small brand needed to make a big statement to have a chance.

We came up with ‘Enough, David’: a campaign highlighting that there’s more Davids than women in leading business positions, encouraging everyone to change this from the bottom up with fair blind business loans (aka iwoca doesn’t know the gender of the applicant).

We even found out head of TFLs strategy is called David, so….