BE GAMBLE AWARE
Problem: football and gambling have become one. Why? Because 17 of 24 Championship clubs have a gambling shirt sponsor. And 95% of ad breaks during football matches feature gambling adverts.
It’s bad. So bad that 55.000 of 11-16 year olds have a gambling problem. Enough is enough. Together with fellow-creative Toby Roberts, we came up with ‘Can we have our ball back’ - a campaign that encourages everyone to ask the question: is betting taking away our love of the game?
Outsider’s Scott Lyon directed our hero film which spread across the world wide web, plus we created lots of content for social, so when people are on their phone to place a bet, they might think twice.